The camera flash may have made the amber a bit redder (especially when subsequently displayed juxtaposed to red text), but it is a great deal redder than other amber I've found locally. This amber came from another jewelry-maker (out of state), so I don't know much about it.
cool beans. The stones are one thing though of course, it takes craftsmanship to form them into a great piece of jewelry which you do well. I've seen Amber from pale green hues to yellow and orange, but I do like this deeper red!